One of the most varied and expansive demographic groups are parents. Regardless, they all have the same characteristic: they’re all an extremely busy group. Furniture stores that specialize in youth furnishings ought to reach out to these significant shoppers in distinctive ways. All parents are flooded with options when it comes to furniture for their little ones, like department stores, online stores, and catalog stores which give them reasons to purchase furniture in new ways. These busy parents want the best for their children and this includes furniture which reflects their children’s personalities. At the same time, they don’t want to spend a whole lot but they do want a quality product. Whether the particular room is an actual bedroom where the children will sleep or an activity hub, every single one makes a distinct statement about its owner’s choices and purchasing preferences.
Luckily, kids’ furniture is a group which is poised to offer a little stability in these dire economic times. While the economic difficulty is delaying furniture purchasers in other divisions, like living rooms, kids’ bedroom furniture category is somehow still enduring. Quite a few stores are offering bunk beds which are very easy on the pockets, for example, at a point in time when purchasers’ price tolerance has gone up but the better quality furniture stores are still selling bunk beds with much better safety construction and much better overall quality. Every single species of wood is quite different from one other. A store may be offering a solid wood bunk bed, but what kind of wood is that bunk bed constructed from? Is it pine or an actual hardwood? Pine is a perfect example of a soft wood. The price of pine bunk beds probably sounds more than reasonable, but the question is: will it last longer and wear better than a hardwood bunk bed constructed from oak, maple, or birch. Because of their inherent softness, pine and other softwoods are much more prone to marks and dings. Now, if a customer visits a furniture store where the sales representatives meticulously enlighten him or her about these attributes of certain species of wood, they are ahead of the game. On the other hand, sales representatives in kids’ furniture stores who basically tell the customer the bunk bed is solid wood may not cut it with lots of parents. Parents are concerned about the toughness of the bunk bed and how it will endure the test of time. Price, in this example, is probably not the final deciding factor.
One of the most talked-about management tools that is often underutilized in furniture stores is communication. Bonds are formed based on good communication and furniture stores that express concern for their customers will gain their loyalty. Communicating solutions when it comes to youth furniture requires a change from basically selling features to pointing out the real benefits. These are precisely the kinds of kids’ furniture stores parents should shop from. Merely telling parents that a captain’s bed which they are interested in has drawers, for example, is not enough. Telling the parents that the captain’s bed can offer a convenient place to store sweaters during summer months is much better. This benefit may appear inconsequential to some, but statements like this are deciding factors for parents as to where to purchase. Kids’ furniture stores need to create an environment where the experience for consumers is a memorable and meaningful one and the stores which do exactly that gain in the end. Many of the consumers’ purchasing decisions are not based on rationale, logic, or even price. Sometimes emotions play a considerable role, quite often more so than one realizes.
Therefore, purchase your next kids’ bedroom furniture collection from stores where the sales representatives truly know the ins and outs of their product lines and where they explain the product in great detail. Shop form stores that focus on value as well as quality. By all means, do not take your business to places where these reps are basically “order takers”.